Visual Identity
Blaze is a social media company focused on building communities and fostering meaningful relationships by bringing together adults from diverse backgrounds.
I was tasked with establishing Blaze's core visual identity, which would represent its existing tone of voice and connect with its target audience.
Year:
2025
Client:
Blaze
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Blaze is a brand that creates digital spaces where real talk, belly laughs, and a little chaos can lead to lasting connections.
Balancing Blaze’s bold, eclectic, and irreverent aesthetic and their audience’s needs was key to bringing their personality to life. -
TARGET AUDIENCE:
Gen Z & Gen X
Simplicity, sans serif, warm welcoming colorsPROJECT NEEDS:
Legibility, balance, scalability, 1:1 Ratio icon -
In sketching the logos for Blaze, I focused on creating a visual identity that is both unique and engaging for the brand’s target audience.
My goal was to create a logo that reflects Blaze’s values and connects with the audience with a well-balanced combination of functionality and character.
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The three digital logo sketches were inspired by symbol combinations representing the brand’s unique tone of voice. Each variation reflects the brand values of community, people, warmth, and flame in an edgy style that nods to their tone of voice.
After sharing the logo sketches with the client, we decided to move towards a friendlier appearance. The final logo design uses the 'Shaka’ hand symbol with an emerging flame and a rounded, bold sans-serif wordmark.
This updated design emphasizes balance, symmetry, and variety to create a fun, interesting appearance that meets the client and audience's needs.
