Social Media
Fresh Fare Farms is a meal kit delivery service that provides local products to consumers with simple step-by-step instructions for streamlined healthy meal preparation.
I was tasked with designing a striking social media ad with the clients’ pre-existing visual identity to reach and expand their younger target audience and market their message.
Client:
Fresh Fare Farms
Year:
2025
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This client is unique in their competitive pool, built on seasonal, locally sourced produce and a deep commitment to community well-being.
Fresh Fare Farms’ authentic values and local roots support community connection and seasonal eating in a way that larger grocery brands cannot match.
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TARGET AUDIENCE:
Gen Z & Gen X
Simplicity, sans serif, inclusive imageryPROJECT NEEDS:
Legibility, brevity, striking appearance -
To communicate the client’s mission and values, I leaned into personal and expressive imagery, such as close-up shots of fresh ingredients like cucumber slices, and illustrations of produce that feel handcrafted and earthy.
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The carousel design was developed to translate Fresh Fare Farm’s mission into a cohesive visual narrative. After identifying key brand values: sustainability, wellness, and community impact, I translated them into approachable, energetic visuals to be featured in the carousel. The layout is structured to guide the viewer through a clear hierarchy of information, combining warm color tones, organic shapes, and concise messaging to maintain consistency with the brand’s personality.
