Social Media
I was tasked with creating a social media presence that reflects the brand personality and connects the target audience with the property.
Client:
Lark Hotels
Year:
2023 - 2025
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TARGET AUDIENCE:
Gen Z, Gen X, Gen Y
Simplicity, variety, authenticityPROJECT NEEDS:
Variety, authentic, seasonal features, inclusive -
My social media work for Cady Hill was centered on authentic, visually engaging content that aligned with the hotel’s brand personality and resonated with its target audience.
I developed each post with an emphasis on inclusivity, approachability, and a genuine representation of the property’s atmosphere.
By balancing consistent brand aesthetics (from images taken around the hotel) with audience-driven storytelling, the strategy strengthened engagement and built a cohesive visual identity encouraging connection and trust among followers.
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As a social media manager, I sourced and created engaging content that highlighted the hotel’s authentic charm and inclusive atmosphere. My role focused on curating visually compelling imagery that reflected the brand’s personality and resonated with its target audience. The featured posts showcase a gallery of my social media work developed to strengthen brand presence and connect meaningfully with guests and followers.