Print Design
Bluebird Cady Hill Lodge is a Bluebird Hotel in Stowe, Vermont - part of the overarching Lark Hotels company.
I was tasked with creating a menu design that applied the pre-established visual identity to the food and beverage menus used on-site.
Client:
Lark Hotels
Year:
2023 - 2025
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Bluebird Hotels is a modern hotel brand with a “come as you are” motto. The brand’s positioning is based on the traditional road trip, enjoying the great outdoors, and providing a “basecamp” for travelers.
Cady Hill Lodge needed three menus to reflect their brand identity and communicate clearly to their target audience about available food options throughout the day.
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TARGET AUDIENCE:
Gen Z, Gen X, Gen Y
Simplicity, sans serif, easy to scanPROJECT NEEDS:
Balanced, highly legible, digital and print compatible, clear, use brand colors -
Cady Hill uses retro-inspired property features for signage and furniture. To maintain consistency with these themes, the menu design was inspired by retro menu styles, incorporates a modern column structure, and emphasizes approachability.
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The menu design development centered on maintaining visual consistency with Cady Hill’s retro-inspired aesthetic while ensuring clarity and usability. To meet these needs, I used a modular grid system to guide the layout structure, allowing flexibility across menu variations and supporting a balanced visual rhythm. To enhance legibility, I refined typography and spacing, while the rounded shapes and subtle contrasts reinforce the approachable tone established in the brand’s visual identity.
